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How to Make Money on Pinterest

Updated: Jan 23

How to Make Money on Pinterest

For many, Pinterest is an inspirational platform brimming with ideas, from fashion and home decor to recipes and DIY crafts. But did you know that this visual discovery engine can also be a goldmine for earning money? With the right strategies, you can learn how to make money on Pinterest, even without a blog. This article provides an in-depth guide on how to leverage Pinterest for income generation.

I am RayCee the Artist, a professional portrait photographer, event photographer, and wedding photographer, and if you would like to schedule a photoshoot with me, please contact me at!

Also, be sure to follow me on Instagram and YouTube!

What Is Pinterest?

Pinterest is a visual discovery engine and one of the most popular social media platforms that allows users to find and save images, videos, and other media to virtual pinboards. Launched in 2010, Pinterest functions like an online inspiration board where people can browse and share content by topic or interest.

Users can create themed Pinterest boards covering topics like fashion, recipes, travel destinations, DIY projects, and more. They can then create pins by pinning items from around the web to relevant boards, using the site's "Pin It" bookmarklet or mobile Pinterest app.

Pinterest also utilizes visual search technology, allowing people to take a picture or screenshot something and then find similar content on Pinterest. Overall, it serves as both a discovery and curation platform for collecting and sharing visual media.

Understanding Pinterest

Before diving into the strategies, it's important to understand what Pinterest is and how it works. Pinterest is more than just a social media platform; it's a visual search engine where users look for ideas and solutions. They save these ideas, or "pins," to boards for later reference. This user behavior presents an opportunity for businesses and individuals to monetize their Pinterest presence.

Setting Up a Pinterest Business Account

To start monetizing Pinterest, you'll need to switch your personal account to a business account. This is free and can be done easily in your profile settings. A business account grants access to a variety of tools and resources, including Pinterest's e-learning program, Pinterest Academy. It also lets you join the Pinterest Creator Fund, a program that supports content creators.

Engaging Your Audience

Engaging your audience on Pinterest is crucial for long-term growth and monetization. Here's how to do it:

Encouraging Saves

When users save your pins, it signals that they found your content meaningful and plan to refer back to it later. The more saves your pins get, the more visibility your content gains on Pinterest. To encourage saves, create high-quality, valuable content that appeals to your target audience.

Making Your Content Shoppable

Pinterest users often seek content related to shopping. Therefore, making your content shoppable can significantly boost your earnings. You can use features like product tagging, virtual Try On stickers, and shopping recommendations to make your pins shoppable. You can even set up a shop on Pinterest.

Interacting with Comments

Comments on your pins provide a great opportunity for interaction. Replying to comments and highlighting them can make users feel more engaged and valued.

Utilizing Trends

Pinterest's monthly trends and trends tool can help you discover popular content and when users start searching for those topics. This information can be a valuable source of ideas for your content planning.

Monetizing Pinterest

Now that you've got your audience engaged, let's discuss the ways you can monetize Pinterest.

Affiliate Marketing/Affiliate Program

Affiliate marketing involves promoting products or services for a brand or person and receiving a commission on sales traced back to you. You can either create a traditional pin using your unique affiliate link or create Idea pins connected with approved affiliate partners. Maintaining a good affiliate relationship is important.

Sponsored Content

Sponsored content involves creating content featuring a brand's product or service in exchange for payment. You can create sponsored content for Pinterest, even if you don't have a blog. Many businesses are willing to pay for this type of content, and you can either approach them or allow them to approach you.

Selling Digital Products

Selling digital products is a great way to earn passive income on Pinterest. These could include eBooks, worksheets, printables, or digital design products. You can create a static pin with a link to your product's sales page to drive traffic and potential sales.

Becoming a Pinterest Virtual Assistant

If you love Pinterest and understand how it works, consider offering your services as a Pinterest Virtual Assistant. This involves managing Pinterest accounts for businesses, creating pins, coordinating sponsorships, monitoring traffic, running Pinterest ads, and growing the account.

Selling Pinterest Templates

If you have a knack for design, consider creating and selling Pinterest templates. These are pre-designed pins that other users can purchase and customize. You can sell them on platforms like Etsy or through Facebook groups.

Tips for Earning Money on Pinterest

To maximize your earnings on Pinterest, keep these tips in mind:

  • Follow Pinterest's Creative Best Practices: Create visually compelling pins that tell a story and pique users' interest.

  • Implement Pinterest SEO: Use relevant keywords in your pin and board descriptions to help users discover your content.

  • Create a Media Kit: This is a document that outlines your follower stats, engagement metrics, and previous collaborations, which can be useful when pitching to brands for partnerships.

  • Schedule Your Pins: Consistently adding new pins over time can help you reach a wider range of people. Tools like Hootsuite can help you schedule your pins for optimal engagement.


Learning how to make money with your Pinterest account can open up a new revenue stream for you. Whether you're an individual looking for a side hustle or a business looking to extend your reach with Pinterest marketing, Pinterest offers a wealth of opportunities. With consistent effort and the right Pinterest strategy, you can turn your Pinterest activity into a profitable venture.

I am RayCee the Artist, a professional portrait photographer, event photographer, and wedding photographer, and if you would like to schedule a photoshoot with me, please contact me at!

Also, be sure to follow me on Instagram and YouTube!


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